December 11, 2009

America’s Army = 32 Million in Tax Payers Doe

americas_army_logo_250This game holds three titles in the Guin­ness Book of World Records; Largest Trav­el­ing Game Sim­u­la­tor, Largest Vir­tu­al Army & Most Down­loaded War Game.  America’s Army was released back in 2002 and has been avail­able for free down­load since its release.  It was devel­oped and cre­at­ed as a recu­ing tool for the US Army.  Has it been suc­cess­ful in its role as a tool to influ­ence young men and women to join the armed forces?  I don’t know of any­one that has admit­ted that any videogame has played a role in their deci­sion to join the mil­i­tary, but I do know from per­son­al expe­ri­ence that games and movies have a deep impact on the youth of the coun­try.  So the ques­tion is; was the 32 mil­lion dol­lars that was fund­ed by you and me worth it?  I’m not sure if there is any way to real­ly know, but the sum of 32 mil­lion to pro­mote the Army may not be much com­pared with oth­er forms of adver­tis­ing that the gov­ern­ment has imple­ment­ed, such as TV, radio or fairs.  But one thing is cer­tain, they sure hit their tar­get audi­ence.

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