March 12, 2010

Seriously Nvidia???

By now its most every­one has heard about Nvidi­a’s new GPU code named “Fer­mi” is set to release lat­er this month, 3/26 to be exact, assum­ing it does­nt get pushed back again. There is no rea­son to sus­pect that the new GPU name GTX 480/470 will be pushed back again. How­ev­er if the rumors are true then I fear many will be left dis­s­point­ed.
Now its no sur­prise that any man­u­fac­tur­er runs into prob­lems dur­ing devel­op­ment of a new prod­uct, how­ev­er Nvidia seems to be hav­ing a run of bad luck late­ly. First they were unable to match ATI’s launch of their 5800 series cards, which hap­pens but to be rough­ly 6 months late to the par­ty has to hurt them. ATI has been own­ing the mar­ket with lit­tle to no com­pe­ti­tion for the past 6mo or so. The hold up is said to be largly in part to bad yeilds of their 40nm chip and heat man­ag­ment issues. Then to go along with the late release of their new flag­ship prod­uct they recent­ly recalled their lat­ests dri­vers as they were fry­ing cards. The good news is dri­vers can be fixed and the GTX480/470 are set to release at the end of March. The bad news is that, if rumors are true, the new card will only be avail­able in short sup­ply and only through Nvidia exclu­sive deal­ers who dont sell the com­pe­ti­tion ATI. Anoth­er thing is that the GTX 480 is said it is expect­ed to have a price tag above $650USD and the GTX 470 around $500USD, which is ridicu­lous. Now Nvidia has to make a prof­it off their prod­uct yes, but to be priced so high above the com­pe­ti­tion may hurt them. The Radeon HD 5870 is priced at $380–400USD and the HD 5850 around $300USD. This price might be jus­ti­fied by a dra­mat­ic increase in per­for­mance over ATI, how­ev­er it is not. Nvidia did a bench­mark and released some detail of the GTX 480’s per­for­mance which does not jus­ti­fy a price tag of $200+ over the HD 5870. The GTX 480 and HD 5870 ran head to head in very sim­i­lar per­for­mance until Tes­sel­la­tion was brought into the pic­ture. While the GTX 480 had high­er frame rates with tes­sel­la­tion it was­nt so much high­er as to jus­ti­fy spend­ing 200+ over ATI. The oth­er thing to con­sid­er also is Nvidia Physx tech, and the GTX 470 is said to noth­ing more than a mix between the 5850 and 5870. I dont know what hap­pened to Havok but ATI does­nt real­ly have any kind of physics sup­port any­more, at least for now 😉 But ever since Nvidia aquired Ageia they have pro­duced Physx unchal­lenged, which to some would jus­ti­fy the cost, how­ev­er with a free 3rd par­ty dri­ver mod/patch and the cor­rect sequence of instal­la­tion one can use an ATI card for red­er­ing and a Physx capa­ble Nvidia card as a PPU (Physx Pro­cess­ing Unit) with­out con­flict. Now this is not wide­ly uti­lized but I think Nvidia may push peo­ple to this method with such high prices.
**the green line rep­re­sents the GTX 480 the red line HD 5870, the 480 only pulls ahead when tes­sel­la­tion is intro­duced, a fea­ture that wont be heav­i­ly uti­lized until DX11 real­ly takes off**

GeForce GTX 480 to be in short supply, cost $680?

While not offi­cial­ly sup­port­ed it is pos­si­ble to use Nvidia with ATI for supe­ri­or ren­der­ing with all the eye can­dy of Physx. Nvidia seems to be the only one to con­demn this kind of set up as I found a tuto­r­i­al to do this in a forum on the AMD site, I think the tuto­r­i­al may have even been writ­ten by an AMD?/ATI admin.
In short Fer­mi or GTX480/470 is sure to be a huge hit, how­ev­er Nvidi­a’s strat­e­gy may hin­der sales and hurt them upon release, and pos­si­bly cause them to lose some cus­tomers to ATI.


  1. thsoundman - March 12, 2010 12:53 pm

    How do you like hav­ing the extra card for physics? Does it real­ly make a dif­fer­ence?

  2. PimpmasterF - March 12, 2010 1:03 pm

    the GTX 285 for Physx makes a huge dif­fer­ence. Obvi­ous­ly it only helps in games that uti­lize physx but for those games, like Bor­der­lands, the per­for­mance is out­stand­ing!! my 3DMark Van­tage score with­outh the 285 was around 14–15k and with the 285 run­ning physx is over 20k and a HIGH score of H12k+ and a Flu­id­Mark score of just over 7600 so its decent and gives a sig­nif­i­cant per­for­mance boost in games that uti­lize Physx

  3. DeathProof - March 12, 2010 7:07 pm

    damn, just damn, i need to upgrade vid card!!

  4. PimpmasterF - March 12, 2010 7:25 pm

    what GPU do you have now? just curi­ous

  5. DeathProof - March 12, 2010 7:53 pm

    Geforce 8800 GT.… I thought with recent upgrade to quad core, 4 gigs of ddr3, fast hard dri­ve and new MoBo new games maxed would be no problem…but GPU holds me back : (

  6. PimpmasterF - March 13, 2010 8:06 am

    Aaah. I see. Yea the 8800 series com­plete­ly owned for a cou­ple years and its still a good card but when GPU’s got to hav­ing more CUDA cores/Stream Proces­sors devel­op­ers were able to start real­ly uti­liz­ing that pow­er and imple­ment­ing more detail and intense graph­ics. And who­ev­er was able to make a dri­ver mod to allow for an ATI GPU plus Nvidia GPU for physx is friggen genious, hav­ing that abil­i­ty is bitchin, and it works bet­ter than most would prob­a­bly think 😀


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