April 6, 2010

Money in PC game Sales

Yea, no duh.  Any­way it seems like a lot of com­pa­nies are doing every­thing in their pow­er to dis­cour­age devel­op­ers and users from using the PC for gam­ing.  And what does this all come down to?  Well, u guess­es it, mon­ey.  Game devel­op­ment com­pa­nies are set to make more mon­ey off 360 or PS3 game sales than PC game sales.  Does that mean that Alan Wake should not come out on the PC, f*** no!!!  Well, amidst the feel­ing of PC gamers that some com­pa­nies are try­ing to squeeze us out­ta the mar­ket, and in a sea of DRM non­sense, there is a light spot in the pic­ture, com­ing from…Sega?  Yes, Sega has made state­ments that there is still mon­ey to be made with PC gam­ing sales.  Are their titles top notch, no, and what games are they actu­al­ly mak­ing a decent buck off of, well: Aliens vs. Preda­tor, Napoleon: Total War, and Foot­ball Man­ag­er 2010.  Sega’s share of the PC gam­ing mar­ket is at a sur­pris­ing 12.8% thanks to the three games I just men­tioned.  Sega’s UK MD John Clark says about Sega and the PC gam­ing indus­try: “The PC mar­ket is third in terms of its year-on-year per­for­mance with a decline of 26 per cent, but this doesn’t real­ly reflect the full pic­ture.  The PC dig­i­tal down­load busi­ness is now a viable sec­tor but some­what invis­i­ble as it’s not yet cov­ered by (UK’s) Chart-Track. The PC mar­ket over­all is actu­al­ly per­form­ing much bet­ter than is cur­rent­ly report­ed, and remains a vital and strong sec­tor to be involved in.”
And about the games Sega has had good suc­cess with and the rea­son, “They can all dri­ve a strong, com­mu­ni­ty fan base with the abil­i­ty to con­sis­tent­ly deliv­er end­less hours of game­play,” he said. “For 2009, Sega was ranked the sec­ond biggest PC pub­lish­er in the mar­ket. In 2010 year-to-date, we are once again ranked sec­ond.”  Ahh, hope for PC Gamers every­where : )

1 comment

  1. thsoundman - April 6, 2010 10:39 pm

    What alot of peo­ple don’t real­ize is that gen­er­al PC game sales tal­ies only include retail sales. PC game sales have been steadi­ly mov­ing to the dig­i­tal dis­tri­b­u­tion side of things. Steam nev­er seems to release their sales fig­ures for some odd rea­son. I know there is some rea­son for it but I don’t know it off the top of my head.


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