July 12, 2010

Blizzard gains aggro from its customers

So what new fan­tas­tic idea has Bliz­zard come up with this time? How about mak­ing you use your real life name instead of a char­ac­ter name or chat han­dle. Yep that’s right. With the intro­duc­tion of Battle.net’s Real ID pro­gram it gave users the option to use your actu­al name instead of the usu­al char­ac­ter name. Now Bliz­zard has said with the new upcom­ing Star­craft 2 forums and even­tu­al­ly the World of War­craft forums, you will have to have and use the Real ID pro­gram to gain access and post. Bliz­zard claims this in effort to make the online com­mu­ni­ty “behave” and not start online fueds on the mes­sage boards. How­ev­er on the flip­side, mil­lions of sub­scribers will no longer be anony­mous. In an age where iden­ti­ty theft is a major issue, it seems like Bliz­zard is mak­ing it even eas­i­er to do. Bliz­zard forums have been on fire with angry con­sumers com­ment­ing that peo­ple will be stalked or even have accounts hacked. Bliz­zard does­n’t seem like they are going to stop this change from hap­pen­ing, so how will this change affect them? Will peo­ple quit play­ing? Will peo­ple stray away from Bliz­zard prod­ucts? Only time will tell, but this could turn into prof­it loss if it goes sour.


  1. AceOfNades69 - July 12, 2010 7:26 pm

    As a Bliz­zard account hold­er myself, I am hes­i­tant about this change. I was look­ing for­ward to Star­craft 2 and World of War­craft’s expan­sion lat­er this year, but now I am not to sure.

  2. Scythoro - July 12, 2010 10:42 pm

    I don’t believe ID theft is the issue with most of Bliz­zard’s sub­scribers. The prob­lem is that they no longer have anonymi­ty with their speech nor will they be held unac­count­able for their rant­i­ng. They’ll no longer be able to vent out their frus­tra­tions pub­licly while keep­ing their ID pri­vate. How­ev­er, if my name were Per­cy or Melvin, then yea I’d prob­a­bly raise a fuss.

  3. CABXYZ - July 12, 2010 11:18 pm

    Ace, I see your frus­tra­tion with this. If I have a hard day at work and want to come home and rant about some­thing in a game that is frus­tat­ing me, I want to do it as SkUll­CruSH­ER, I should be able to. While I’m in the for­mus I should be the crush­er of skulls, not Bob, Bill, or Angus. It is like hav­ing a voice but with out the pub­lic­i­ty. I can see their point of try­ing to keep mes­sage boards civ­il, but that all falls on the per­son no mat­ter the name. Bliz­zard should­n’t have to be an author­i­ty on their boards and niether should any oth­er com­mu­ni­ty man­ag­er, it all falls on the shoul­ders of the indi­vid­u­als to keep every­thing on a cer­tain behav­ior lev­el.

  4. T8 - July 13, 2010 12:34 am

    I can agree with alot of the anon ideas, but often times youll find that com­mu­ni­ties are built and play­ers end up chang­ing their names to their actu­al name “T8” (Tate). I like the idea of call­ing peo­ple i play games with reg­u­lar­ly by name, but should have the choice to do so if i please. Im nei­ther yay or nay for it, but id be fine with both.

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  6. ScrotusKilmystr - July 15, 2010 1:35 pm

    I guess they just don’t want to have mod­er­a­tors police the boards any­more. Anonymi­ty is a pow­er­ful thing it gives you the pow­er to say what’s on your mind when you nom­ral­ly would­n’t. So I do think this is a drak road they are trav­el­ing for sure…
    Besides that I just can’t help but get the bliz­zard is vad­er amd activi­son is the empor­er vibe late­ly haha


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