August 16, 2010

Best Buy says “God Squad” Car Violates Trademark

A Catholic priest from Wis­con­sin has been told that he is in vio­la­tion of a trade­mark owned by elec­tron­ics giant Best Buy, and could face legal action if he does not com­ply with a cease-and-desist order issued by the retail­er’s legal depart­ment. ”
Accord­ing to the Mil­wau­kee Jour­nal Sen­tinel, Father Luke Strand (cen­ter) has been giv­en a cease-and-desist order for dri­ving around a black Volk­swag­on Bee­tle with “God Squad” stick­ered on the side.  Best Buys legal depart­ment claims that it vio­lates their trade mark of their well known, high­ly over­priced and under­qual­i­fied tech sup­port team ‘Geek Squad’. 
In a state­ment from Best Buys Legal team ““This was a real­ly dif­fi­cult thing for us to do because we appre­ci­ate what Father Strand is try­ing to accom­plish with his mis­sion. But at the end of the day, it’s bad prece­dent to let some groups vio­late our trade­mark while pur­su­ing oth­ers,” Paula Bald­win, senior man­ag­er for pub­lic rela­tions at Best Buy.
Father Strand claims the vehi­cle is noth­ing more then a con­ver­sa­tion starter and that when peo­ple see it they gen­er­al­ly laugh and then it helps lead them into a dis­cus­sion about their faith and sal­va­tion.
While I am all for pro­tect­ing one’s trade mark I do think this is cross­ing the line.  What hap­pens if this angers the church and they put their Legal team behind the church?  Last I checked the Catholic church was no small enti­ty.    Per­son­al­ly I think you’d have bet­ter luck tak­ing your machine to the God Squad and ask­ing for a mir­a­cle then you would tak­ing it to some of these unqual­i­fied techs they have on their staff.
Best Buy said it is work­ing with Strand to come up with a new logo for his car. 


  1. ScrotusKilmystr - August 17, 2010 9:52 pm

    I think your right about the geek squad tech sup­port vurs­es the “god squad” the lat­ter would more than like­ly do a bet­ter job.
    If I’m not mis­tak­en they only pay their techs about 9 bucks an hour and don’t even require an a+ cert to get hired who knows if best buy is accred­it­ed with the ven­dors for war­ran­i­ty repairs haha

  2. ZarikX - August 19, 2010 10:11 pm

    Oth­er names Best Buy will attack are ‘Geek Force’, ‘Fund Wasters’, ‘Fail Squad’, and so on.


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