September 23, 2010

Bobby Kotick… The Anti-Christ or Just a Solid Businessman


Bob­by Kotick has been referred to as many things.  Greedy, Self Right­eous, ass­hole, crook, arro­gant prick and the list goes on.   How­ev­er does this make what he runs Activi­sion inher­ent­ly wrong?
Cor­po­ra­tions are required by law to do what­ev­er it takes to make mon­ey and their respon­si­bil­i­ty is to their share­hold­ers.  Activi­sions share­hold­ers expect them to make mon­ey and make mon­ey they have. 
“Activi­sion Bliz­zard Inc. said sales of its block­buster Call of Duty: Mod­ern War­fare 2 have exceed­ed $1 bil­lion world­wide since it launched Nov. 10. 
Though the San­ta Mon­i­ca pub­lish­er did­n’t spec­i­fy how many units it had sold, that’s prob­a­bly close to 15 mil­lion based on the 8 mil­lion units the game sold in its first week, gen­er­at­ing $550 mil­lion in receipts” — Los Ange­les Times
An inter­est­ing fact that I learned while I was in school is that cor­po­ra­tions have to lis­ten to their share­hold­ers even if it goes against their per­son­al con­vic­tions.  For exam­ple, say leav­ing the sta­di­um lights on longer at night helps boost sales.  The own­er of the sta­di­um then finds out that leav­ing the lights on keeps all the sur­round­ing neigh­bor­hoods awake because the light from the sta­di­um shines inside their homes.  Hear­ing this, the sta­di­um own­er shuts the lights off ear­li­er but then loos­es the addi­tion­al sales rev­enues.  The share­hold­ers see the loss in prof­its and tell him to turn the lights back on to dri­ve the sales back up.   He prompt­ly refus­es to do so and in turn get’s sued by the share­hold­ers and the share hold­ers win in court.  This is based off of a real work exam­ple that hap­pened a num­ber of years ago and it goes to show how ruth­less a cor­po­ra­tion and share­hold­ers can be. 
Com­pa­nies are built by the con­sumers that sup­port them.  In addi­tion have hav­ing mas­sive sales rev­enue from Call of Duty: Mod­ern War­fare 2 Activi­son has made a stun­ning $37.5 mil­lion dol­lars from DLC for MW2 alone in the last year.  While you may hear many decree that if he does­n’t stop his “evil ways” peo­ple will stop sup­port­ing the com­pa­ny the truth of the mat­ter is that sales fig­ures don’t lie and Bob­by Kotick his band of pirates made one of the most suc­cess­ful games to ever be released.  A game that is so suc­cess­ful that peo­ple are will­ing pay $30 dol­lars for 10 extra mul­ti­play­er maps, half of which are just rehash­es of old maps released with it’s pre­de­ces­sor.
Bob­by Kotick may be a greedy immoral bas­tard and many may con­sid­er him to be the anti-Christ of the gam­ing world.  You have to admit, how­ev­er, that he has helped cre­ate a gam­ing fran­chise that has brought in more mon­ey with on title then most Hol­ly­wood block­buster titles.  So long as peo­ple con­tin­ue to shell out mil­lions, nay, bil­lions of their dol­lars for his games he is not like­ly to stop his busi­ness mod­el. 
Per­son­al­ly I think Bob­by Kotick is the biggest bas­tard to come along in a long time and the way he schemes peo­ple out of mil­lions of dol­lars makes me sick to my stom­ach.  I do not own, nor will I ever buy Mod­ern War­fare 2 because of my per­son­al dis­gust on how he’s turned a fran­chise into a way to milk peo­ple of mil­lions of dol­lars.  Hav­ing said all of that I have to respect the fact that he’s con­vinced peo­ple that it’s ok to spend top dol­lar on DLC, pay more for less game.  While I hate to admit it, Bob­by Kotick, as a busi­ness­man, is doing a good job.

6 comments

  1. thsoundman - September 23, 2010 9:57 pm

    LOL this guy does look like a sol­id prick… I can’t help that he has an mis­for­tu­nate crash on the way to a meet­ing with his share­hold­ers. The gam­ing world can’t be rid of him soon enough. I’m sure some oth­er ass­hole will roll up to take his place tho.

    Reply
  2. CABXYZ - September 23, 2010 11:28 pm

    Some one will, Activi­sion is the most hat­ed yet the most prof­itible. I wish more of the nor­mal gam­ing audi­ence new of this guy and the dam­age he does to the indus­try. Call of duty would dry up as would gui­tar hero and half of the shov­el­ware they put out on a month­ly basis. I have anoth­er news sto­ry of his I am cov­er­ing tomor­row in the gamer­schat that makes him more of a prick. Yes he knows how to make a prof­it but he also knows how to stifel cre­ativ­i­ty in a cre­ative indus­try.

    Reply
  3. thsoundman - September 24, 2010 3:43 pm

    I don’t dis­agree for a sec­ond that Bob­by Kotick is a com­plete douchebag. I mean even look­ing at him i think “Holy Crap this guy looks like a schem­ing douch­bag”. I wish com­pa­nies had some sort of respon­si­bil­i­ty to the pub­lic so when they do lame ass shit like Bob­by does they would have to answer to them.

    Reply
  4. ScrotusKilmystr - September 25, 2010 1:29 am

    fun­ny that pic­ture makes him look like that kid from the movie “The Toy” and “A Christ­mas Sto­ry” who lat­er whored him­self in porn haha
    Sad to say but if all the CEO/CFO pricks were held account­able for bad busi­ness prac­ties then cap­i­tal­ism would col­laspe and the gov­er­ment would have to bail them out.…again could you see wash­ing­ton hold­ing hear­ing about lend­ing the gam­ing indus­try bailout mon­ey? haha

    Reply
  5. Scythoro - September 25, 2010 10:11 am

    So what exact­ly has he done that has you guys up in arms against him?

    Reply
  6. ScrotusKilmystr - September 26, 2010 12:43 am

    well for one because of his busi­ness mod­els he pret­ty much destroyed infin­i­ty ward beca­sue the orginal found­ing mem­bers no longer want­ed to crank out call of duty games the dis­pute lead to legal issues and the entire main body quit­ting cabxyz has a post on it.

    Reply

Have your say

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Archives - Powered by WordPress - A theme by cssigniter.com