December 10, 2010
COD: Source of Greed
It has come to light that Activision share holders are unhappy with the company for not charging a fee for online multiplayer in COD games, Specifically Black Ops and MW2 as those two alone have among the highest online gaming traffic on Xbox Live and PSN, and Activision appears to be under a certain amount of scrutiny for not forcing the gaming community to pay a subscription fee on top of the $60 initial price tag.
An analyst has said that not charging for online multiplayer is “a betrayal of shareholder trust” while another said that keeping multiplayer free is “a serious strategic error” and continued with “We firmly believe that until the publishers address monetisastion of multiplayer, game sales will continue to be challenged by the publishers’ altruistic decision to provide significantly more entertainment value per hour than ever in history”. Activision CEO Bobby Kotick is also on this bandwagon and has admitted that if were up to him COD players would be charged for a subscription service “tomorrow”.
Bottom line is that COD is a huge source of revenue, its online community is gargantuan and those already making money off the franchise aren’t happy with the millions the game has pulled in and continues to bring in from game sales, but insist that once the game has been payed for, the consumer continues to pay a fee if he/she wishes to experience everything the game has to offer.
I for one will no longer be playing COD online should Activision cave and charge for online Multi. Nor will I buy a COD game immediately after release, and instead buy it later used from a game retailer so as to avoid supporting activision while still enjoying their product.
Thoughts? reactions? would you pay for COD online Multi???