July 12, 2011

EA Acquires PopCap for $750 Million


EA is buy­ing Pop­Cap games for $750 mil­lion dol­lars.  The pub­lish­ing giant is yet again pur­chas­ing anoth­er com­pa­ny to add to it’s line­up of devel­op­ers. Pop­Cap games is the devel­op­er of mas­sive­ly pop­u­lar games like Plants vs Zom­bies and Peg­gle.
“EA and Pop­Cap are a com­pelling com­bi­na­tion,” said EA CEO John Ric­c­i­tiel­lo. “Pop­Cap’s great stu­dio tal­ent and pow­er­ful IP add to EA’s momen­tum and accel­er­ate our dri­ve towards a $1 bil­lion dig­i­tal busi­ness. EA’s glob­al stu­dio and pub­lish­ing net­work will help Pop­Cap rapid­ly expand their busi­ness to more dig­i­tal devices, more coun­tries, and more chan­nels.”
“We picked EA because they have recast their cul­ture around mak­ing great dig­i­tal games,” said David Roberts, CEO of Pop­Cap. “By work­ing with EA, we’ll scale our games and ser­vices to deliv­er more social, mobile, casu­al fun to an even big­ger, glob­al audi­ence.”
There have been rumors cir­cling for a few weeks now that Pop­Cap was going to be pur­chased it just has­n’t been con­firmed until today.

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